Why marketers are bad at empathy and what to do about it
No one will ever say “we don’t focus on the customer.” But, most marketers are bad at empathizing with customers. Let me explain: Dr. Johannes Huttula did a study with 480 experienced marketing...
View ArticleBuilding B2B relationships with trust and empathy
We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing....
View ArticleStartups That Overlook the Cost of Sales … Fail!
How much did that sale cost? What about the reorder? Until you know that you don't know if you're making money.
View Article8 Sneaky Sales Techniques to Try in Your Next Job Interview
When you think about it, closing a sales deal and scoring a job offer really aren't that different from one another.
View Article5 Top Salespeople Share How They Get Out of Sales Slumps
The best salespeople have bad days -- it's how they get through them that makes the difference.
View ArticleSales Enablement Tools Are the Keys to Making More Money
Technology has made it easier than ever to optimize the performance of your sales team to drive revenues faster.
View ArticleThe 6 Sales Interview Questions You Will Get Asked (and How to Answer Them)
Wondering how to ace your sales interview? Read on for advice on how to close the deal.
View ArticleHere’s How to Ask Your Clients for Referrals (Email Template Included!)
Asking your clients for help can be intimidating. It can easily set you up to be pushy and awkward—or it can be extremely successful and smoother than you think! Here’s how to break the ice, whether...
View ArticleChina Is Slamming the US With $34 Billion in Tariffs — Here Are the States...
The tariffs cover mostly energy and agricultural products but hit everything from goldfish to electric cars.
View ArticleThis Is How I Ended Up Working for the New York Mets
Wade Graf, Senior Director of Group Sales for the New York Mets, never thought he’d work in sales. But he did know he wanted to work in professional sports. Here's how he ended up working in the MLB,...
View Article12 Ways Your Sales Process Is Alienating People
Getting meetings and closing deals is already hard. You might be making a lot harder without realizing it.
View Article5 Social Media Tips to Help You Drive Sales
Optimize your social media platforms to help your business.
View Article8 Phrases Every Salesperson Should Stop Saying (Today)
The delivery of your message often matters just as much as its content—making confidence crucial to sales success. One of the simplest ways to sound more confident? Steering clear of these eight...
View ArticleHow to Create Upsells that Boost Your Sales
Once you've attracted buyers to your site, don't let them get away without trying to increase the sale.
View ArticleHow One Provocative LinkedIn Post Can Transform Your Career
Your opinion could be your most powerful tool.
View Article7 Ways to Bolster the Confidence of Your Sales Reps
Even the best salesperson who ever lived was told "no" much more often than "yes."
View ArticleThe Recap Shelf: “How to Win Friends and Influence People”
Here’s the deal: The Muse is reading some classic and influential career books for you. We’ll pull out some of the highlights so you can put the advice into action right away and help you pick which...
View ArticleUnderstanding the Consumer Sales Cycle
The "Attention, Interest, Desire, and Action" funnel could be key to your marketing success. Find out how it works.
View ArticleHow to Leave a Sales Voicemail That Actually Results in a Callback
First-time sales outreach response is plummeting. So it’s never been more important for salespeople to be good at leaving voicemails. Here's how to do it right (and convince the person to respond to you).
View Article3 Ways Your Sales Call Can Go Off the Rails (and How to Regain Control)
We’ve all been on a sales call that goes from bad to worse in under five seconds. How do you handle someone who still doesn't understand your pitch, or is steamrolling your conversation? These tips can...
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